The history of jeans to fit € ™ s Hill began in 1983 when a Turkish businessman Eroglu Nurettin and his four brothers established a small pledge manufacturing called â € € œEroglu Holding. Originally, the factory produces coats and jackets, but in 1986 first jeans were manufactured there. That year marked the brand œKulisâ € â €. Production grew and in 1992 the company produced 1,500 pairs of jeans one days. The mark that year was renamed and called œColinâ € â € ™ s Jeans €. The sewing factory first occupation of an area of 10,000 km square was opened.
In 1993, the company started to export their jeans abroad. Hill Today € ™ s Jeans are sold in the U.S., Western and Eastern Europe, Russia and the Middle East.
Colina € ™ s Jeans brand has chosen the marketing strategy from the beginning. Unlike other Turkish denim manufacturers, Hill brand Jeans € ™ s didnâ € ™ t try to copy jeans models produced by companies located worldwide. Instead the brand of clothing made at low cost and good quality and advertising of its own brand. This policy contributed to the success of the brand worldwide.
At the end of 1990 Jeans € ™ s Hill already had 11 stores in Turkey and 6 shops abroad. The brand also introduced a new line of jeans more expensive call ŒLoftâ € €. In 1997 the Central Office and shopping center in Istanbul and Marka Marka were opened. According to the design and began Eroglu Marka Marka production of the leading manufacturers in the world of href = "http://getwear.com"> custom tailored jeans: Levi € ™ s, Calvin Klein, Tommy Hilfiger, Lacoste, Next, Polo, GAP, Ralph Lauren, Lee Cooper, Matalan and Liz Claiborne. In 1998, a factory occupying an area of 35,000 square kilometers, was opened, followed by the largest denim factory production in Europe, opened in 2003 and occupying an area of 45,000 square kilometers, capable of producing 17 million pieces of clothing per year. Eroglu Group Company in 2005 purchased one of the biggest jeans brand in Europe â € € œBig Stara, fortifying their positions in world markets.
Today the company is represented in 33 countries and employs more than 24,000 employees. The brand produces ore € ™ s, women € ™ s and Children € ™ s clothes and each season presents over 2000 models of pants jeans tailored for the new collection, following the latest trends in fashion world. € ™ s Hill is a full production cycle, including the draft of jeans model design, construction, grading curve, sewing pieces of clothing, packaging and delivery of products ready for customers. The most advanced technologies in processing and dye used in Colina € ™ s Jeans factory.
The product range includes pants jeans, denim jackets, shirts, skirts, vests, dresses, shorts, overalls and cotton and knitting like tops, shirts, pullovers, blouses. Colina € ™ s also continues to manufacture outerwear, coats and jackets. Children's clothing and various accessories are also in the range of products Company.
The brand now has 300 stores in Turkey and more than 1,000 abroad, thus becoming a competitor that corresponds to the marks denim world.
About the Author:
custom jeans by GetWear, Stella Tornton fashion journalist
Article Source: ArticlesBase.com - The history of Colin’s jeans brand
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